Custom Ecommerce Websites & Web Apps
We build custom ecommerce web apps for smaller scale businesses (typically 0–500 SKUs) where you need unique UX, ownership & control, and the ability to support complex rules that off-the-shelf platforms can’t handle cleanly.
Best fit for build from scratch projects. If you’re coming from another platform, we can review it on a case by case basis. Migrations can be substantial depending on data, integrations, and SEO requirements.
- Stripe hosted payment portal (redirect + return to site)
- GST ready setup (NZ first)
- Ecommerce SEO basics (structure, metadata, sitemaps, redirects)
- Security hygiene: 2FA, WAF/Cloudflare options, rate limiting
- Backups + logging (appropriate to the environment)
“The admin is simple to use, and the checkout flow is exactly what we needed — no platform limitations.”
Why choose custom ecommerce?
Custom ecommerce makes sense when your business needs don’t fit neatly into a template. You get flexibility, ownership, and the ability to support complex logic without hacks.
Unique UX that Matches Your Brand
Design flows around how your customers browse and buy, not the other way around.
Ownership & Control
You’re not boxed into platform constraints, you control features, data, and the roadmap.
Complex Rules, Handled Cleanly
Pricing logic, product rules, shipping conditions, and operational workflows can be built to fit your business.
Core Ecommerce Features We Build
A practical set of features for smaller scale businesses, designed for clarity and conversion.
Catalogue + variants
Products, variants, pricing, availability, and structured categories/collections.
Search + filters
User friendly browse experience for faster product discovery.
Customer accounts
Accounts, order history, saved details, and secure sessions.
Cart + checkout
Clear cart UX and a Stripe hosted payment portal (redirect + return).
Discount codes
Promos, coupons, and rules aligned to your business requirements.
Gift cards
Gift card issuance and redemption designed into the purchase flow.
Reviews + wishlist
Reviews and wishlists to support trust and repeat visits.
Returns / RMA flow
A structured way to request returns and track progress (where applicable).
Abandoned cart emails
We can implement abandoned cart email flows using a mailing setup appropriate to your project. We currently support Hostinger mail integrations and can work with other providers if arranged.
A Clean Admin Experience (Filament)
Managing a store shouldn’t feel like fighting the software. We use Filament to build an admin panel that fits your workflow, product management, orders, customer support, and reporting in one place.
- Products + variants management
- Categories/collections
- Orders, statuses, fulfilment
- Customer management
- Discount rules & promos
- Content pages where needed
- Role based access (appropriate)
- Exports/imports (case by case)
We typically build ecommerce projects for 0–500 SKUs. Larger catalogues may require extra planning around search, performance, and data workflows.
If you have pricing rules, shipping conditions, or operational requirements that don’t fit typical platforms, custom logic is often the cleanest approach.
Payments, GST & Shipping
Stripe payments
Payments are handled in Stripe via a hosted payment portal, then redirected back to your site. This reduces complexity and keeps payment handling in the provider’s secure flow.
NZ tax setup
We support GST handling and structure ecommerce flows with NZ businesses in mind. Multi-currency is possible where needed, but many stores keep it simple with NZD-first.
Shipping options
We can keep shipping rules generic (flat/zone/weight rules), and can explore NZ Post integration where it makes sense. Integrations depend on your operational requirements.
Ecommerce SEO basics
We include practical SEO foundations so your store is structurally ready for search:
- Clean page structure + intent-aligned headings
- Metadata and indexing controls where appropriate
- Sitemap / robots basics
- Redirect hygiene for future changes
Security First Foundations
Ecommerce needs strong basics. We implement security hygiene appropriate to the project:
- 2FA enforcement (where applicable)
- Rate limiting + bot protection options
- WAF/Cloudflare configuration (where appropriate)
- Malware scanning and backups (environment dependent)
- Secure sessions, input validation, access control, logging
What We’re Not (and How We Can Still Help)
We focus on building the ecommerce system and foundations. If you have a marketing partner, we can coordinate technical requirements (tracking, feeds, landing pages) as needed.
These are not our first pick, but we’ll consider them for the right client if the scope and requirements are a good fit.
Our Build Process
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1Discovery & requirementsSKU count, fulfilment, tax/shipping rules, UX goals, and operational needs.
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2UX & checkout flowPlan key pages, product browsing, cart behaviour, and Stripe payment flow.
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3Build + admin setupLaravel build, Filament admin, and the operational workflows your team needs.
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4QA & launch readinessTesting key flows: product selection, discounts, checkout, emails, and edge cases.
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5HandoverTraining + a practical handover so you can run the store confidently.
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6Ongoing support (recommended)Keep the store stable with updates, monitoring, and iterative improvements.
Support & Maintenance (strongly recommended)
Ecommerce is not “set and forget”. Ongoing maintenance helps keep your store secure, stable, and performing well as your catalogue and rules evolve.
Our standard support hours are 6am–8pm NZT. We support ecommerce clients via email and phone.
FAQs
Related Services
Ecommerce works best with reliable hosting, strong security, and ongoing maintenance.
Ready to Plan Your Ecommerce Build?
Tell us about your catalogue size, fulfilment/shipping needs, and any complex rules you need to support. We’ll recommend a practical approach for a Laravel + Filament ecommerce build.