Website Project Brief Template

1. Business Overview

• 1.1 Business name
• 1.2 Current website URL (if any)
• 1.3 What does your business do?
  Short 2–3 sentence overview of your business and services.
• 1.4 Where are you based / what areas do you serve?
• 1.5 Competitors or similar businesses
  List 3–5 websites and what you like or dislike about each.

2. Project Goals & Success Metrics

• 2.1 Why are you doing this project now?
  e.g. site is outdated, need more enquiries, launching a new service.
• 2.2 Top 2–3 goals for the new website
  e.g. increase enquiries by 30%, get more bookings, sell products online.
• 2.3 How will you measure success 6–12 months after launch?
  e.g. number of enquiries, bookings, sales, newsletter sign‑ups.

3. Target Audience

• 3.1 Primary audience
• 3.2 Secondary audiences (if any)
• 3.3 What do these people most want when they land on your site?
  e.g. proof you’re trustworthy, pricing, examples of your work, clear next step.
• 3.4 Any accessibility or language considerations?

4. Scope & Features

• 4.1 Type of project
  New website / Redesign of existing site / Landing page or microsite.
• 4.2 Rough list of pages
  e.g. Home, About, Services, Service detail pages, Projects, FAQs, Blog, Contact.
• 4.3 Key features you think you’ll need
  Contact form, bookings, portfolio gallery, blog, online store, memberships, etc.
• 4.4 Must‑have for launch (Version 1.0)
• 4.5 Nice‑to‑have later (Phase 2+)

5. Content & Assets

• 5.1 What do you already have?
  Logo files, brand colours & fonts, existing copy, photos/videos.
• 5.2 Who will provide most of the content?
  You, a copywriter, or a mix of both.
• 5.3 Notes for key pages
  Any ideas for Home, About, Services, Contact, etc.

6. Design & Examples

• 6.1 Existing brand style
  Links to brand guidelines or notes on colours/fonts.
• 6.2 Websites you like (and why)
  URLs plus what you like about them – layout, simplicity, photography, etc.
• 6.3 Websites you don’t like (and why)
• 6.4 Overall style you’re aiming for
  e.g. clean/minimal, bold/colourful, corporate, friendly, modern/techy.

7. Budget & Timeline

• 7.1 Ideal launch date / timing notes
• 7.2 Budget range
  A range is fine – it just helps me suggest realistic options.

8. Technical Details

• 8.1 Domain name, hosting, and email setup
• 8.2 Preferred platform (if any)
  Laravel, Flask, Basic PHP all custom, or “not sure, happy for advice”.
• 8.3 Tools to integrate with
  e.g. Mailchimp, Stripe, Xero, booking software, CRM, etc.

9. Ongoing Support

• 9.1 Who will maintain the site after launch?
  You, a maintenance plan, or not sure yet.
• 9.2 How often do you expect to update content?
  Rarely, monthly, weekly, or often.

10. Anything Else?

Any questions, worries, ideas or extra notes that might be useful.